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Helping global businesses unlock their extraordinary potential

DRIVING GROWTH & OPERATIONAL SCALE

SaaS | xPaaS | AI & ML | Data & Analytics  

Mobile | Consumer-Grade Experiences

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Proven operations business leader
who creates, designs & executes winning growth strategies.

Welcome.

There is no one-size-fits-all approach to transforming a business.

Shifting from analog to digital, while re-inspiring teams to deliver real innovation, with the customer front-and-center of everything. 

This site was created to showcase some of the strategies, methodologies, and results from working on over 25 major transformations both for in house business units at Dun & Bradstreet and Infor, as well as for clients, working with some of the largest brands in the world like Hertz, Ferrari and American Express.

The disruptive force of today's digital business requires an end-to-end growth and operations strategy – from people & processes to products & technology. One that captures human, digital, and physical touchpoints and reshapes the entire customer experience to be most effective, substituting, extending, or reinventing areas of the business to foundationally support industrial-strength quarter-over-quarter revenue growth.

"Good business leaders create a vision, articulate the vision, passionately own the vision and relentlessly drive it to completion" – Jack Welch

Creating a Winning Culture

The foundation of a solid business is our people, inspiring our people and working as a team and we need to recognize and embrace that we are leading 5 generations, all with different perspectives and views on the world and workplace.

In every transformation, I focus on creating a culture that embraces diversity and inclusion, as well as neurodiversity, idea that people experience & interact with the world around them in many different ways. Below is a summary of the areas we need to instill in our managers and team leads at every level: "The Manifesto" 

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Create Experiences Customers Love 

The are many examples of poor customer experiences in the market today, particularly in the SMB and enterprise markets.

A key part of a transformation to SaaS/digital is to create a create a cultural identity that links beautiful software design and customer experiences to improved outcomes for customers. 

The best way to start this process is by putting the customer in the center of everything we do, from demand generation, marketing, and sales, to customer service, product, engineering and all of delivery. 

We need to create a culture of "customer-first", their success in achieving their desired outcomes is our success. The first step/process is thoroughly mapping and understanding each step in the customer journey.

Experience with
20+ 
Transformations

A Range of Experiences in 10+ Industries

My experience ranges from connecting cows with IoT sensors to driving millions of small business subscriptions to new platforms in the middle of the Covid-19 pandemic. 

  • GTM SaaS/Cloud Transformations
    Transformed 2 business units from Analog to Cloud-SaaS

  • New Business Unit Launches
    Built & launched 2 net-new digital business units 

  • Client Digital Transformations
    Led sales-to-delivery for 20+ client digital programs

  • SaaS
    Launched 1 Business Units

All with direct sales ownership & focus... 

I have owned and directly managed sales and marketing as part of my transformation experiences. Our core goals & objective were tied to growth. This passion and experience goes back to my roots of being an entrepreneur. 

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© 2024 Joseph Pascaretta

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